Telkomsel is Indonesia's leading telecommunication company. Besides providing mobile and internet services, Telkomsel also has an entertainment component as well as services for business clients.
UX/UI Designer in a team of 4 creatives with a total of 10 project members.
SapientRazorfish Singapore for Telkomsel.
Telkomsel's prior website was not user-friendly, filled with uninspiring content and was not mobile-friendly. Our research has shown that a local is more likely to own a smartphone rather than a laptop.
Therefore, our challenge was to redefine the digital hub with captivating content and a focus on responsive design.
As this website consists of more than 200 pages due to its large amount of content and information, we've developed a systematic design framework utilizing the atomic design methodology for seamless collaboration between the team members especially the designers and writers.
We've also created a design language around this project to ensure the quality and consistency of the design, which is crucial as so many people are (or will be) involved in the project.