Telkomsel

Telkomsel

Telkomsel

Web Design, UX/UI
Web Design, UX/UI
Web Design, UX/UI

Overview

Telkomsel is Indonesia's leading telecommunication company. Besides providing mobile and internet services, Telkomsel also has an entertainment component as well as services for business clients.

Role

UX/UI Designer in a team of 4 creatives with a total of 10 project members.

Agency/Client

SapientRazorfish Singapore for Telkomsel.

Design Challenge

Design Challenge

Design Challenge

Telkomsel's prior website was not user-friendly, filled with uninspiring content and was not mobile-friendly. Our research has shown that a local is more likely to own a smartphone rather than a laptop.

Therefore, our challenge was to redefine the digital hub with captivating content and a focus on responsive design.

The Solution

The Solution

The Solution

Systematic Framework

As this website consists of more than 200 pages due to its large amount of content and information, we've developed a systematic design framework utilizing the atomic design methodology for seamless collaboration between the team members especially the designers and writers.

We've also created a design language around this project to ensure the quality and consistency of the design, which is crucial as so many people are (or will be) involved in the project.

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I'm available for remote-based projects/roles.

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