Rotimatic

Rotimatic

Rotimatic

Web Design, UX/UI
Web Design, UX/UI
Web Design, UX/UI

Overview

Rotimatic is an innovative food robot that produces fresh and ready-to-eat hot Rotis.

Role

UX/UI Designer. Art Direction

Client

Zimplistic Pte Ltd

Design Challenge

Design Challenge

Design Challenge

As Rotimatic is an innovative product that's quite one-of-a-kind, our challenge was to ensure that current and prospective buyers/users are able to get all the information they would require in understanding and using this product.

On top of that, it was also an important KPI to ensure that we create a sense of community and inspiration on the website so that users can constantly innovate at home with Rotimatic and possibly create/share their own creations.

In this age of massive consumerism, how do we keep track of the gadgets we own and ensure their continuous usage or at least not forget that we already own them?

In this age of massive consumerism, how do we keep track of the gadgets we own and ensure their continuous usage or at least not forget that we already own them?

Finally, it was also crucial to provide optimal customer support and ensure that users can get all the help they need when it comes to Rotimatic.

Design Processes

Design Considerations

Design Considerations

Content Sorting

A good bulk of the work in this project was to sort through the various content, simplify and ensure that all the information we present on the website is easily and clearly understood by even the non-tech-savvy users. 

Modular Design

Rotimatic is an ever-growing, ever-expanding company/product. That means that the information required to go on their website is also going to be ever-changing. To ensure that we are able to future-proof our design for Rotimatic's future website updates, we have structured the design in a modular approach, where Rotimatic are able to quickly input new information based on the various modules that we've created without cluttering and affecting the existing design.

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